Devoradores

To launch the new products from the Bauducco & Netflix collaboration, we created a campaign inspired by the habit of snacking while binge-watching series. The concept merges both brand universes through newly created words such as “pipoclímax” and “brownieverso,” in a campaign where A.I takes center stage. Through a hybrid production combining live-action and generative AI, we built a unique visual world that transforms the act of devouring content and snacks into a fun and immersive experience.